A Thousand Bushels Of Grain Are Better Than One Skill in Hand
May 24, 2023
——Targeted poverty alleviation, big enterprises of Dichen "take action when it's time to do so"
In recent years, Xinjiang has actively cultivated characteristic poverty alleviation leading enterprises in poverty-stricken areas, such as agricultural products, forestry and fruit, and animal husbandry, by local conditions, to enhance the local economic development and the "hematopoietic" function of increasing income for impoverished people. Hetian Dichen Pharmaceutical Biotechnology Co., Ltd., which focuses on the deep and refined processing of Xinjiang's unique and advantageous resources, Guanhua Cistanche products, is a true poverty alleviation leading enterprise. It not only contributes greatly to the control of desertification by planting red willows on a large scale but also effectively creates employment opportunities and encourages local people to improve their lives through labor.

Harvest of Cistanche deserticola
Teach people to "fish" and cut down the roots of poverty
——Professor, teach you how to plant cistanches hand in hand
The Hotan region, located on the southern edge of the Taklamakan Desert, is one of the regions with the highest concentration of impoverished people in Xinjiang. However, the tubular cistanche planted by local Uyghur farmers is well-known both domestically and internationally. In recent years, effective job creation has encouraged local people to improve their lives through labor. 80% of the Hotan Emperor Chen planting base is staffed by Uyghur workers. With the increasing growth of the Dichen Company, the extract of Cistanche deserticola and its oral tablets - Dichen brand Kangka tablets - have been recognized and paid attention to by the domestic and foreign markets. Retail planting and processing have been replaced by base planting and GMP-compliant production workshops. Under enterprise operation, the active ingredient content of Cistanche deserticola is higher, and its market sales are wider, which also increases employment opportunities for the local area.

Desert ginseng
In the Guanhua Cistanche Base of Hetian Dichen Pharmaceutical Biotechnology Co., Ltd., a leading poverty alleviation enterprise in Hetian City, Adili, who is over 50 years old, is working with his colleagues to dig the Cistanche in the field. As a poverty alleviation target, Adili's family only has 1.9 acres of land, and their annual income is only enough to support a family of three. In 2021, Adili received guidance from experts from Dichen Company to teach him how to plant and nurture Tubular Cistanche. A year later, he has become a senior technician with a monthly income of two to three thousand yuan, and his family also built a new house.
Tu Pengfei, a professor from the Department of Natural Pharmacy at Peking University School of Pharmacy, and his research team, who are the "Father of Tubular Cistanche" and the "Father of Tubular Cistanche" of Hetian Emperor Chen, provide free training and guidance on Tubular Cistanche planting techniques for local technical personnel, community planting farmers, and impoverished farmers every year, driving the growth of the local Tubular Cistanche planting industry and increasing the annual income of local per capita households by nearly 10000 yuan.

Harvest of Cistanche deserticola
The transformation from "blood transfusion" poverty alleviation to "hematopoiesis" poverty alleviation
——Thinking about the Source of Drinking Water and Returning to Society
The autonomous region will actively promote the transformation of poverty alleviation from a focus on comprehensive assistance to a greater emphasis on tackling deep poverty areas, from a focus on development-oriented poverty alleviation to a focus on both development-oriented and guarantee-oriented poverty alleviation, from a focus on poverty reduction progress to a greater emphasis on poverty alleviation quality, from a focus on achieving poverty alleviation goals to a greater emphasis on enhancing the sense of gain for the impoverished population, and continuously achieve new results and victories in poverty alleviation.
At present, China's poverty alleviation work has entered the stage of tackling difficulties and removing obstacles and is transitioning from a "blood transfusion" type of poverty alleviation to a "hematopoietic" type of poverty alleviation. Poverty alleviation requires the coordinated promotion of the government, enterprises, and society. Among them, the government provides policies and ideas, and the role of subsequent drivers and boosters is more to be played by enterprises, especially the demonstration and driving role of leading enterprises are crucial.
According to data released by the State-owned Assets Supervision and Administration Commission, as of the end of 2022, 106 central enterprises have paired up to assist 246 impoverished counties in 21 provinces (districts, cities). In addition, some private and foreign-funded enterprises have also begun to actively participate in poverty alleviation, striving to explore industrialized and market-oriented targeted poverty alleviation paths. From the practice of many enterprises participating in poverty alleviation, it can be seen that many enterprises have the ability to become good helpers for government poverty alleviation and become new forces for targeted poverty alleviation.

Harvest of Cistanche deserticola
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Firstly, enterprises have natural advantages in terms of resources, channels, projects, etc. They can not only build platforms for agricultural products and open up sales channels but also introduce suitable industrial models for impoverished areas and attract more impoverished people to work in enterprises. And these measures are important breakthroughs in poverty alleviation in various regions. Secondly, for enterprises, the poverty alleviation process often accompanies the expansion of their market size, which is a valuable development opportunity. Moreover, participating in poverty alleviation can effectively enhance the visibility and influence of enterprises, and is a good way for enterprises to practice social responsibility.
Enterprises are increasingly becoming an indispensable link in the poverty alleviation chain. It is worth noting that enterprises should respond to the call of the central government to "lift themselves out of true poverty, truly lift themselves out of poverty", and strive to match the specific poverty alleviation content with the abilities and characteristics of the assisted objects and regions, truly supporting the ideas.

Harvest of Cistanche deserticola
The chairman of Xiyu Cistanche Company stated, "The growth of enterprises cannot be separated from the support of the government and the people. Drinking water to think of the source and returning to society is our social responsibility." Currently, many enterprises actively participate in social affairs, from commercial sponsorship to public welfare and charity, poverty alleviation, and relief, while providing high-quality products and services to society. In the eyes of many enterprises, these are no longer optional choices, but important components of enterprise strategic development - the more visionary and responsible enterprises, the better.






