Badamu, Anhui Has Made Three Squirrels; Red Dates, Henan Has Made You Miss So Much; Almonds, Chengde, Hebei Has Made Lulu. Providing Raw Materials For Xinjiang Specialties Is Not A Long-term Solution. It's Time To Make Efforts!
Jul 16, 2024
During an interview with reporters in Shanghai, Youlin revealed that the purpose is to make everyone accept Xinjiang's specialty - Hetian's Cistanche deserticola. This resource is unique and not only from Xinjiang but also from around the world. In his opinion, there are not many things in Xinjiang that are more proud than Cistanche deserticola. In the face of a resource that can become a billion yuan gift industry in Xinjiang, he, who has worked in real estate development, feels that "the opportunity has come, we must do it".
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Reporter: Why do you say that Cistanche deserticola is a characteristic resource and industry in Xinjiang?
Youlin: Guanhua Cistanche is a characteristic resource and industry of Hotan and Xinjiang. The reason why I say this is that the national output of Cistanche is about 8000 tons, and Hotan alone has 7000 tons. It can be said that 90% of the country's Cistanche is concentrated in the Hotan area. This parasitic plant parasitizes the roots of red willows, and there are 500000 acres of red willows in Hotan. Under the guidance of the National Sand Control Office and other departments nationwide, Hotan has made the greatest efforts in windbreak and sand fixation, as well as human sand retreat, resulting in the widest planting area of red willows in the Hotan area. So it can be said that it is unique and world-class. However, the social significance and economic value of this resource have not yet been explored by the market.
Guanhua Cistanche has always been one of the nine immortal herbs and ten precious medicinal herbs in China. More than 1000 years ago, it began to become a nourishing traditional Chinese medicine, first recorded in the "Shennong Bencao Jing". It "nourishes the five organs, strengthens yin, and benefits essence and qi", and is widely used in prescription drugs, health products, and other fields. In his book "Compendium of Materia Medica", Ni Zhumo, a medical expert of the late Ming Dynasty, once commented on Cistanche deserticola: "It is a medicine that nourishes the gate of life, nourishes kidney qi and replenishes essence and blood. It is a calming and nourishing agent, hence its name 'calm and composed'
Although this medicinal herb is mysterious in the eyes of mainland Chinese, it has been used as a food ingredient for nourishing purposes in Xinjiang for a long time, and Uyghur doctors have also listed Cistanche deserticola as a nourishing medicine. The people of the Hotan region often use it to stew meat, soak wine, and make soup. After more than a month of research, Japanese scientists have concluded that the proportion of centenarians among the 5000 people in Hotan ranks first, and its longevity is not unrelated to the consumption of Cistanche deserticola.
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Reporter: Just that, can you say that the new era of the medicinal value of traditional Chinese medicine products was created by Tian Dichen Guanhua Cistanche Kangka tablets?
Yu Lin: Actually, this statement has a background. In 2015, Chinese traditional Chinese medicine expert Tu Youyou won the Nobel Prize, marking the beginning of the integration of traditional Chinese medicine with the world. This is not that Tu Youyou discovered any new species, but that she invented a method of plant extraction that made the world aware of the effects of artemisinin, a monomeric extract of plants, on human health. This is a monomeric structure, while in Cistanche deserticola, two monomeric structures were found: verbascoside and pineal glycoside. Plants with two monomeric structures, except ginseng, are like Cistanche deserticola.
Just knowing that this plant is good is not enough. We used to eat raw materials, which had very limited absorption by the human body. Now we use science and technology to extract the molecules that the human body needs and use them in combination with other formulas. The effect is hundreds or thousands of times higher than that of raw materials. Due to the use of this scientific process in Dichen brand Kangka tablets, the problem of qualitative and quantitative analysis in both Chinese and Western medicine has been solved. So I believe that the Di Chen brand Kangka tablets have opened up a new era of scientific utilization and efficient absorption of the miraculous functional value of the nine Chinese medicinal herbs, Cistanche deserticola.
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Reporter: So, what is the current technological foundation supporting the Di Chen Guan Hua Cistanche industry?
Yu Lin: After Chinese traditional Chinese medicine scientist Tu Youyou won the Nobel Prize, another Chinese medicine scientist surnamed Tu Pengfei won the National Science and Technology Progress Second Prize. Professor Tu is now the Chief Scientist of Emperor Chen Company. Our company has adopted his patented technology for effective formulation. On the 13th, he also came to the company to discuss with researchers the industrialization development, new product research and development, and product functional positioning of Cistanche deserticola.
Based on this, the core competitiveness formed by the company lies in technological barriers. We have entered deep research and development in the field of high-grade extracts, and have achieved six standards for extracts in the industry, which new companies cannot achieve. It can be said that we have signed an agreement for the unified purchase of raw materials, acquired patented technology, and thus gained pricing power in the product market, maximizing the added value of Xinjiang's unique resources.
Reporter: What is the guarantee situation of this raw material?
Youlin: The annual production of wild Cistanche deserticola is very low, and relying on wild resources will inevitably make it difficult to achieve industrialization. Through cooperation with the National Forestry Administration, Hotan Prefecture Government, and other organizations, we have built the world's only 500000 mu desert red willow forest, adopting a management model of "company+scientific research+base+farmers", which not only develops the Cistanche deserticola industry but also boosts the local economy and improves the local ecological environment.
In 2015, with the encouragement and support of the government's "short, flat, and fast" million yuan project funds, only 2370 households in Yingairike Township, Hotan Prefecture, and 50% of the 10800 farmers relied on planting Cistanche deserticola for a living, directly or indirectly participating in the artificial planting of Cistanche deserticola and the construction of desert greening projects. This year, the total output of Cistanche deserticola is 1000 tons, with an output value of over 6 million yuan and a per capita income of 600 yuan. The income generated through the artificial cultivation of Cistanche deserticola accounts for 25% of the per capita income. Accurate poverty alleviation has been achieved, which is also conducive to the development of advantageous resource industries.
Harvest of Cistanche deserticola
Reporter: Even so, are you worried about competition?
Yu Lin: I'm not worried about competition. Firstly, we are confident that we have been leading this industry for at least three years; Secondly, I hope more people can engage in this industry and expand this market.
Guanhua Cistanche has significant health benefits, but it has been appearing in the form of low-end decoction pieces and health tea for many years. Not only is the utilization of health ingredients low, but the economic value is also low, which is not conducive to the healthy development of the Cistanche industry. In terms of market development, our close neighbors, South Korea and Japan, have taken the lead. South Korea imports nearly 70 tons of Cistanche tubulosa extract from China every year, which is widely used in industries such as facial masks, cosmetics, health care products, etc., and is widely welcomed by the international market. The potential of this market should be 10 billion. As the origin of Xinjiang, the utilization of Cistanche tubulosa is relatively backward. It's like our good stuff has been selling raw materials without end products. At that time, when I saw such a good thing without a terminal product, I felt that an opportunity had come and I must do it!
Our current market positioning for the future is to focus on the "horizontal" and "vertical" dual-level deep development of Cistanche deserticola, expanding the construction of planting bases and increasing the production capacity of extracts in terms of scale; Horizontally develop food, medicine, health products, and functional beverages in the product chain, striving to fully tap into the excellent health and medicinal functions of Cistanche deserticola, and seize a market share of billions.
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Reporter: The problem of selling raw materials is a common issue in Xinjiang's specialty products. Nowadays, many specialty products have been made into gifts in Xinjiang and have official reputation brands. What do you think about this?
Youlin: I am very concerned about gifts from Xinjiang. I am a second-generation Xinjiang person with a love for Xinjiang. Some of the current situations are very regrettable. The good things in Xinjiang, Badamu, and Anhui have created the "Three Squirrels"; Red dates, Henan has made "Miss you so much"; Almonds, Chengde, Hebei have made "Lulu" and Cistanche deserticola. Xinjiang used to export them as raw materials to foreign countries. Providing raw materials for specialty products is not a long-term solution. It's time to make an effort!
Besides barbecue, what other things in Xinjiang are worth praising and proud of? What things can tourists take away?
I believe that gifts from Xinjiang should have the following attributes: scarcity, wide range of consumers, uniqueness, high frequency of repeated consumption of individual items, and effectiveness after consumption. Some gifts from Xinjiang possess one or more attributes, while Cistanche deserticola should possess all of them. This is a gift dedicated to the people of the world and should be a source of pride for the people of Xinjiang!
