Health Food Is An Important Component Of The Overall Health Industry

The national "Twelfth Five Year Plan for Medical Science and Technology Development" released at the end of 2011 first included the traditional concept of "treating diseases before they occur", laying a solid foundation for the development of China's major health industry. In 2022, the National Development and Reform Commission and the Ministry of Industry and Information Technology jointly issued the "12th Five Year Plan for the Development of the Food Industry", which will focus on promoting the research and production of high-quality protein foods, dietary fiber foods, new functional health foods, and other related products. These policies undoubtedly inject new impetus into the development of health food in the big health industry and provide institutional guarantees.

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Health food is not designed to treat diseases, but to supplement nutrients such as vitamins and minerals. It has the characteristics of reducing disease risk, regulating human physiological functions, and is suitable for consumption by various groups of people. The domestic health food market presents a "three-part world" pattern: products based on traditional Chinese medicine theory and made from medicinal plants; Nutritional supplements based on nutritional theory and utilizing various nutrients as resources; Based on biology as the theoretical foundation, products generated through biological transformation. 

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With the improvement of living standards and health awareness, people are paying more attention to achieving the goal of "preventing illness" through daily health care. Experts point out that in recent years, a large number of "eutrophic diseases" such as obesity, diabetes, hypertension, and other common sub-health phenomena in modern society have seriously threatened people's health and quality of life, and dietary intervention has become the main means of people's self-care. In this social context, the demand for nutritional and healthy foods, as health ambassadors, has shown explosive growth in recent years. At the same time, the health product industry has ushered in a good development opportunity and will occupy a large market share in the development of the big health industry.

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Health food has explosive growth and gradually become an important component of the big health industry through three main channels: 1. New products, with major enterprises continuously launching main brands and a large number of new health products; 2. Channels, in line with the shift in consumer habits, shifting from offline pharmacopeia channels to supermarkets and online channels; 3. Business model, moving from products to health management platforms. The huge market demand in China provides a stage for the sustained growth of the health industry. In recent years, the healthcare consumption expenditure of urban and rural residents in China has been increasing at a rate of 15% to 30%, far higher than the growth rate of 12% in developed countries.

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With the improvement of overall living standards and the deepening of understanding, consumers' understanding of "health products" is becoming more objective and rational. From "treating diseases" to "treating diseases before they occur", this is a rational return to the understanding of the essential role of health products. In the future, consumers will place greater emphasis on the "health" efficacy of health foods, recognize healthy and safe natural ingredients, and traditional Chinese medicine health foods that showcase Chinese cultural heritage may become mainstream, guiding consumers in their pursuit of health and wellness.

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