The Development History Of Health Products

With social progress and economic development, human beings pay more and more attention to their own health. Since the 1990s, the health consumption of global residents has been increasing year by year, and the demand for nutritional health products is very strong. Among the 15 international industries classified by international standards, medicine and health care is one of the five fastest-growing industries in the world trade, and the sales of health food grow at a rate of 13% every year.

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The Chinese health care products industry, which started in the 1980s, has rapidly developed into a unique industry in just over two decades. The main reason for the vigorous development of the health care products industry is that people's living standards have improved significantly; secondly, the change of people's lifestyles is an important opportunity for the development of the health care products industry; the needs of multi-level social life provide broad opportunities for the development of the health care products industry. space.

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In 2006, the scale of Chinese health care products companies basically showed a pyramid structure, that is, companies with an investment scale of more than 100 million yuan accounted for 1.55% of the total, 50 million to 100 million yuan accounted for 12.5%, and 1 million to 50 million yuan. Yuan accounted for 6.66%, 100,000 to 1 million enterprises accounted for the most, accounting for 41.39%, and 38% of enterprises below 100,000 yuan. In 2006, the import and export volume of China's medical and health products exceeded the US$30 billion mark, reaching US$30.67 billion, a year-on-year increase of 20.4%. Among them, the export value was 19.61 billion US dollars, an increase of 26.3% year-on-year; the import value was 11.06 billion US dollars, an increase of 11.2% year-on-year.

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In 2007, China's foreign trade in medical and health products hit a record high, reaching US$38.59 billion, a year-on-year increase of 25.6%. Among them, exports were US$24.59 billion, an increase of 25.1% year-on-year, which was comparable to the national overall export growth rate; imports were US$14 billion, a year-on-year increase. 26.6%. In the whole year, the foreign trade surplus of pharmaceuticals reached 10.59 billion US dollars, but the growth rate of imports was 1.5 percentage points higher than that of exports. From January to September 2008, the import and export volume of China's health care products was 145 million US dollars, an increase of 29.28% year-on-year, of which the export value was 62.67 million US dollars, a year-on-year increase of 21.32%; the import value was 82.31 million US dollars, a year-on-year increase of 36.08%.

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Although China's health food industry was small 10 years ago, after years of rapid development, it has gradually grown. Although there are still many challenges, the development prospect of China's health food industry is bright. Driven by market demand, technological progress and management updates, China's health care products industry has a huge space for development. The future development will present four major trends: the diversification of consumer groups, the specialization of the sales model of health care products, the innovation of the publicity model, and the daily consumption of health care products.

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